Considering that I stare at Final Cut Pro for a vast majority of every day, I was pretty excited when I saw the announcement of the New Final Cut Pro X at last nights’s NAB.
Overall though, the announcement left me with as many questions as answers.Learn More
In December, I had a chance to meet John Fedele, a very talented commercial photographer based out of St. Louis. We chatted about how video and multimedia are transforming what it means to be a still photographer and how clients are expecting more and more in the motion arena.
So fast-forward to last week. I saw that he posted on his blog the first motion project that he had done, a 40-second spot for a local restaurant called Stellina Paste Cafe (see above). I was immediately intrigued both by quality of of the piece and wanted to know more about how a commercial photographer (and former art director in this case) approached a new medium.Learn More
I was so excited to watch the first video content I found that The Daily had produced itself. I mean this is the iPad, which is as far as I am concerned the best device ever created for consuming media (not making media). And I know they hired some talented journalists for this, which is why I was so disappointed.Learn More
(This is the second part of a series looking at building text-based motion graphics, using a recent project of mine as an example.)
Previsualization is critical to a text-based motion graphic. I say that because I did not do nearly enough on this project and ended up creating problems for myself and wasting time. Every hour you spend thinking about your project before hand is going to save two on the back end. While that is true for most projects, it seemed especially true for this one.Learn More