Considering that I stare at Final Cut Pro for a vast majority of every day, I was pretty excited when I saw the announcement of the New Final Cut Pro X at last nights’s NAB.
Overall though, the announcement left me with as many questions as answers.Learn More
In December, I had a chance to meet John Fedele, a very talented commercial photographer based out of St. Louis. We chatted about how video and multimedia are transforming what it means to be a still photographer and how clients are expecting more and more in the motion arena.
So fast-forward to last week. I saw that he posted on his blog the first motion project that he had done, a 40-second spot for a local restaurant called Stellina Paste Cafe (see above). I was immediately intrigued both by quality of of the piece and wanted to know more about how a commercial photographer (and former art director in this case) approached a new medium.Learn More
(This is the second part of a series looking at building text-based motion graphics, using a recent project of mine as an example.)
Previsualization is critical to a text-based motion graphic. I say that because I did not do nearly enough on this project and ended up creating problems for myself and wasting time. Every hour you spend thinking about your project before hand is going to save two on the back end. While that is true for most projects, it seemed especially true for this one.Learn More
Here was my take last week on what the upcoming year poses for visual media producers.
But I thought Larry Jordan, who is quite knowledgeable about Final Cut Pro and the video production industry, had some excellent insights in his latest newsletter into how the visual production landscape is changing. Scroll to his 2011 musings to read what he has to say about the changing definition of quality, having to deal
with client’s instant-gratification expectations and the way production costs are changing the landscape of what we do.
I often watch videos that incorporate both still shots and video, and it’s often very effective. However, one thing that always jumps out at me is how jarring the switch from one to another is. For example, you’ll see three photos in a row and then a video clip out of nowhere.
I think this can be distracting to viewers, and here’s one way to soften the transition.Learn More