Project Breakdown: John Fedele’s Stellina spot (part 1)

In December, I had a chance to meet John Fedele, a very talented commercial photographer based out of St. Louis. We chatted about how video and multimedia are transforming what it means to be a still photographer and how clients are expecting more and more in the motion arena.

So fast-forward to last week. I saw that he posted on his blog the first motion project that he had done, a 40-second spot for a local restaurant called Stellina Paste Cafe (see above). I was immediately intrigued both by quality of of the piece and wanted to know more about how a commercial photographer (and former art director in this case) approached a new medium.

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