Project Breakdown: John Fedele’s Stellina spot (part 1)

In December, I had a chance to meet John Fedele, a very talented commercial photographer based out of St. Louis. We chatted about how video and multimedia are transforming what it means to be a still photographer and how clients are expecting more and more in the motion arena.

So fast-forward to last week. I saw that he posted on his blog the first motion project that he had done, a 40-second spot for a local restaurant called Stellina Paste Cafe (see above). I was immediately intrigued both by quality of of the piece and wanted to know more about how a commercial photographer (and former art director in this case) approached a new medium.

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The video equation

I have talked before about the lack of emphasis I see on the storytelling aspect of online video, especially in the realm of journalism, where I have spent most of my career.

So I’ve come up with a little equation or ratio of video quality, and this may rankle some people.

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Five Multimedia Predictions for 2011

In 2010, we saw
more explosive growth of apps, social media, DSLR video and much
more on the visual production front. What’s ahead?
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Reducing noise in Final Cut Pro/Soundtrack Pro

At some point, no matter how careful you are, you are going to run into a situation in which your audio is plagued with unwanted sound. Soundtrack Pro (part of the Final Cut Studio suite) can take it out. Here’s my step-by-step process.

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7 tips to boost your multimedia creativity

Watched this interesting video on TED, which if you haven’t seen it, goes something like this:

Nobody does anything at offices and they are enormous, corporate wastes full of distractions like useless meetings where creative people are hampered.

Let’s face it. How creative we are as multimedia producers is what’s going to define us and our work, so here’s a list of some ways to be proactive (one of my favorite words) about being creative:

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Student multimedia tips, Part 1

(Read part 2 of the excerpt I wrote for the book “The Student Newspaper Survival Guide” here.)

Since I just finished my masters degree at the University of Missouri in multimedia production, I was asked by San Francisco State University journalism professor Rachele Kanigel to write an excerpt for an upcoming new edition of her book “The Student Newspaper Survival Guide.”

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